Meet Our Founder: Aseem Kapoor
CEO & Founder, ARK People Solutions
At the heart of ARK People Solutions is a powerful mission: bringing brands to life through People . ARK People Solutions applies a people-first mindset and activates organizations for the future by implementing agile and effective people frameworks that deliver the brand promise.
Headquartered in Dubai, ARK delivers tailored solutions covering talent strategy, search and assessments; brand culture and service rituals; standards, SOPs, and mystery shopping; learning journeys, content creation and delivery; and people tech advisory. With a team of talent, culture, learning & brand experience specialists, ARK People Solutions has completed and continues to deliver multiple projects within UAE and KSA with a wide variety of companies – ranging from giga projects to single standalone brands.
As the driving force bring the ARK mission, Aseem believes – in his words: “If you say you have a brand, but your guests can’t feel it and your teams don’t live it, then it’s a logo!”. A brand should not be just a logo or a guideline — it should be a living, breathing embodiment of what you stand for and the experience that your brand aims to deliver.”
Our approach is rooted in building cultures that align with a brand’s purpose. At ARK, we begin by defining what the brand truly stands for—not just visually, but emotionally. We explore the emotional triggers a brand aims to create for its guests or customers, because in today’s world, the true differentiator is emotional connection.
To bring that connection to life, your teams must embody the brand’s values and behaviors. That’s where ARK steps in. We design immersive programs that shape brand culture and set clear brand standards. Our solutions include:
- Culture building and brand immersion
- Learning and development experiences
- Mystery shopping and guest journey audits
- Executive search aligned with your brand mindset
- People technology that enhances the experience
Many organizations consider culture-building a one-time project. At ARK, we believe that’s just the beginning. Once a culture is created, it must be nurtured through hiring, retention, and development strategies that reinforce your brand every day.
This is the space we work in. And this is how we bring brands to life—through people.
